Watch Michael Friedman’s Presentation at the 1640 Society Family Wealth Forum
Michael Friedman presents to a group of family offices at the 1640 Conference at the Polo Club in Palm Beach, Florida. He discusses the strong alignment between Lubert-Adler’s funds and their investors, and outlines the compelling reasons why private credit and workforce housing represent attractive real estate investment opportunities in the current high–interest-rate market environment.
The Programmatic Model
Build relationships where:
✓ One deal leads naturally to the next
✓ Investors come back repeatedly
✓ Sponsors work with you across multiple projects
✓ Everyone saves time and energy
✓ Trust compounds over time
The magic word in our business? Programmatic.
After two decades, here’s what I’ve learned:
You only need to create trust once. Then that trust works for you across every future deal.
TL;DR
Investors don’t just invest in deals. They invest in relationships. The better you build programmatic relationships, the easier everything becomes.
What’s your approach to building long-term investor relationships?
Topic: The Magic Word in Capital Raising
The magic word in capital raising?
It’s not “ROI.”
It’s not “returns.”
It’s not “deal flow.”
It’s programmatic.
After 20 years of raising capital, here’s what I’ve learned:
When I raise $10 million for a deal, both the sponsor and I end up back at square one. They need more money for the next project. I need more clients for my business.
We’re both hunting. It’s exhausting.
But when we build programmatic relationships? Everything changes.
One deal leads to another. Trust compounds. The sponsor calls me first for their next project. Investors come back because they know more opportunities are coming.
That’s the magic.
Investors aren’t just interested in ROI.
They want to know:
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Can I trust this sponsor?
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Are we aligned on values?
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Will there be more deals like this?
The last question is the most important.
Because programmatic relationships mean less hunting, more building, and trust that compounds over time.
After two decades, I’ve realized: you only need to create trust once with the right people. Then that trust works for you across every future deal.
Watch Michael Friedman speak at the Capital Raising Titans 2023 event.
At the Capital Raising Titans 2023 event, Michael, representing the ReVision Group shares invaluable insights into the art of securing capital for real estate ventures, unveiling the secrets behind his impressive achievements.
The REvision Group and Tauro Capital Advisor agree to partner up on opportunities
This podcast features the CEO’s of The REvision Group, Michael Friedman, and Tauro Capital Advisors, Stephen Stein. Interviewed in this 48-minute podcast discussing their companies and why they have decided to create a partnership
The synergies they discuss, which include common business practices, philosophy, and the ability together to offer both debt and equity
The REvision Group to provide up to $100 million in short-term funding to real estate, hospitality companies affected by COVID-19
The REvision Group will provide $100 million or more in short-term funding to real estate developers and owners of hospitality assets around the country in an effort to keep their businesses afloat in the aftermath of the coronavirus pandemic. The funds, which will come from two private equity firms, will be used as a Preferred equity investment and may provide the only alternative to infuse capital into small businesses that have been overlooked during the pandemic.
According to Michael Friedman, The REvision Group’s CEO and Founder, attempts by the federal government to provide relief to small businesses haven’t been effective. “Our mission is to help fill the gap for formerly profitable small businesses including hotels that, through no fault of their own, have struggled mightily in the wake of coronavirus,” said Friedman. “The hard work and effort that went into building these businesses is the very foundation of the American Dream. We are here to help protect that dream for these dedicated entrepreneurs.”
Friedman noted that The REvision Group is nimble and flexible, and because of that flexibility, the company can pivot from its day-to-day equity sourcing and focus on providing funds to existing small businesses who desperately need assistance. The REvision Group is focusing its financing recovery efforts on the hospitality and commercial real estate sectors.
The criteria for obtaining financing through The REvision Group is simple. The company is focusing on three key metrics when determining which businesses will receive funding; current equity, current debt, and 12 months of net operating income. The goal with these funds is to provide new equity in a time when debt and existing equity from the current sponsors and their capital sources are scarce.
The REvision Group joins forces with Banyan Investment Group to help raise $25M in their first GP Fund
ATLANTA, December 8, 2021 — Banyan Investment Group (BIG), an Inc. 5000-recognized, vertically integrated hotel investment company that acquires select-service hotels in the United States, today announced the $20 million first closing of Banyan Lodging Enhanced Value Fund, LLC, a fund vehicle that offers investors an opportunity to purchase hotels that have been impacted by the on-going COVID-19 crisis. Soft circles from prospective investors suggest that BLEV will reach its $35 million hard cap early next year, well before the formal end of its offering period.
“The hospitality industry continues to reel from the COVID pandemic and its uneven recovery, and many markets continue to suffer from a sustained, record decline in hotel performance, a lack of liquidity in the capital markets and value dislocation,” said Andy Chopra, managing partner & CIO, Banyan Investment Group. “We believe the impact caused by the pandemic has created a number of investment opportunities, ranging from newer assets selling at below replacement costs to discounts resulting from owners facing liquidity crises. BLEV will take advantage of these prevailing headwinds as we move further into a post-pandemic world.”
BLEV has been structured to provide a superior return profile to investors versus a typical co-mingled fund. The fund purposefully was created as a revolver, creating the ability to move and purchase quickly and backfill with external capital post-closing.
The fund will be used to form joint venture partnerships with institutional investors and/or syndicates of retail investors, implying total investible equity in the range of $350,000,000. BLEV will focus on high-barrier-to-entry hotel locations, targeting properties with significant discounts to replacement costs and/or historical sale prices. As the hospitality industry restabilizes, hotel sales prices are expected to rebound, as well, providing superior, risk-adjusted returns for investors.
BLEV will pursue well-respected branded and independent hotels mainly in primary and secondary markets with multiple business and leisure demand generators. Targeted hotels will be highly transient-demand-oriented and range from 100-350 rooms. The fund allows for both individual property and portfolio acquisitions. BLEV will serve as a general partner alongside institutional investors to acquire a collection of hotels—likely a dozen select-service, extended-stay, lifestyle, or compact full-service hotels, segments which have clearly emerged as resilient performers in the post-pandemic environment.
“Having weathered multiple hospitality cycles, we have firsthand knowledge and experience of acquiring, owning, and operating hotels through all phases of downturn and recovery,” said Rakesh Chauhan, managing partner, and CEO, Banyan Investment Group. “The velocity of this first raise was much stronger than we initially expected and has put us ahead of our own scheduling. We are confident that the time to capitalize is upon us, and we are looking for savvy investors to help take advantage of the situation.”
Acquisition of KEY TOWER CENTER, Cleveland, Ohio
Recently, Michael helped put together and brokered a deal for Millennia to purchase the largest building in Cleveland, (KEY TOWER CENTER). This iconic structure is the largest office building between New York and Chicago. Michael is currently finalizing the capital raise which include $265 million in debt, and $80 million in equity. Michael worked with Eastdil, the brokerage from Chicago and the Seller, Columbia REIT from Atlanta.
The REvision Group, under Michaels’s leadership, will continue deal sourcing, connecting, and closing. The strength of our company is that we source not only capital for Joint ventures for developers and businesses, but we help find a safe and profitable place for the the capital companies to invest in.
